"What determines people’s choice to pursue higher or lower goals following a failure is whether employees perceive good performance as important. If they do, people are more likely to pursue higher goals, and vice versa.” (Fried & Slowik, 2004, p. 415)

Fried, Y. & Slowik, L. H. (2004). Enriching goal-setting theory with time: An integrated approach. Academy of Management Review 29(3), 404-422. Retrieved October 2, 2008 from http://www.liberty.edu:2048/login?url=http://web.ebscohost.com/ehost/detail?vid=3&hid=101&sid=167ea85e-96cb-409f-8ec4-6d32019a33aa%40sessionmgr107&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=13670973

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